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Her Cents

Her Cents

Empowering women with financial advice

Financial well-being for every woman

Women do it all. They work, raise families, run businesses, manage finances for multi-generational households, travel, invest, invent, and more. So, it comes as no surprise that women benefit from financial advice, resources, and opportunities that reflect their full, varied lives. That’s where we come in. At Meridian, we’re here to help you explore your financial truth, increase your confidence, and invest for a secure future.  

Explore our collection of articles, videos, and podcasts to learn how to take control of your financial life.

Advice for every part of a woman’s life

Understanding is key to feeling confident in your financial decisions. But how do you know where to start? The information and advice you need most will change depending on where you are in life - that’s why we’re here for the whole journey.

Growing your wealth with confidence: an eight-part masterclass

“Take control, woman! Grow your wealth with confidence” is an eight-part learning series on personal finance for women, brought to you by Dilys D’Cruz, Senior Vice President of Wealth at Meridian. With topics spanning every stage of life, there is something for anyone hoping to improve their financial well-being.

EXPLORE THE SERIES

Meet the team. Advice for women, by women.

Women face different challenges than men. The same life events can impact women and men in very different ways - losing a spouse or welcoming a child, for example. Statistically, women also feel less confident in their financial knowledge.

We want women to get the best advice possible so they can move through life with confidence. That’s why we’ve built up a roster of experienced Financial Planners who are passionate about listening to what women need, helping to plan their finances, supporting them through challenges, and more.

Dilys D'Cruz
Dilys D'Cruz
Senior Vice President of Wealth at Meridian

Research suggests that 90% of women will have to manage their own finances at some point in their life. I remember how overwhelmed I felt managing through my own divorce despite my 25+ years in the financial industry. It was this experience that sparked my passion for educating women. I became focused on creating Her Cents - a program to help women of all ages build the confidence, knowledge, and resources to manage their finances themselves.

Nancie Taylor
Nancie Taylor
Investment Advisor | Senior Wealth Advisor
Meridian Credit Union | Aviso Wealth

I’ve found that women often seek out professionals they can truly partner with, and that relationship often goes beyond financial conversation and advice. I love working and partnering with women because when it’s a good fit, incredible things happen. You know it’s a long-term journey together when you’re someone’s first call when they contemplate big life changes!

Start a conversation with Nancie: Nancie.Taylor@meridiancu.ca

Luisa Santopietro
Luisa Santopietro
Senior Financial Planner | Investment Advisor
Meridian Credit Union | Aviso Wealth

I love working with women here at Meridian because it gives me a chance to educate and coach them on how to best grow their investments. I also take pride in my work helping women to understand and simplify their household finances and budgeting for the future.

Start a conversation with Luisa: Luisa.Santopietro@meridiancu.ca

Maryam Mahdavifar
Maryam Mahdavifar
Financial Planner
Meridian Credit Union | Aviso Wealth

I find that, as women, we often have a very big picture to consider when planning the future. Over the years, I’ve seen women become more involved in decision-making, handling the needs of their parents and children with grace. We seem to have a magic formula for planning our lives: a mix of just enough of intelligence, deliberation, passion, and commitment.

Start a conversation with Maryam: Maryam.Mahdavifar@meridiancu.ca

Mutual funds and other securities are offered through Aviso Wealth, a division of Aviso Financial Inc.