Meridian 2024 Annual Report
Meridian 2024 Annual Report
Meridian for Good
Our strategy, Meridian for Good, guides how we deliver on our purpose: helping our Members achieve their best lives. We’re putting our purpose into action by helping our Members get access to the money and advice they need; plan for a better future that is clean, resilient and diverse; and be financially confident.
Leadership message
Message from the President & CEO, Jay-Ann Gilfoy
“This year has been one of resilience, innovation, and transformation. While navigating economic uncertainty, we remained steadfast in our commitment to helping Members achieve their financial goals, fostering stronger communities, and advancing our vision for a sustainable future.”
Board message
Message from the Chair of the Board, Suanne Nielson
“A highlight of 2024 was the successful launch of Meridian’s new brand initiative, “Around here. banking is different.” The Board played an active role in supporting this transformative initiative, recognizing its importance in deepening Member relationships, enhancing the Member experience, and solidifying Meridian’s competitive position.”
2024 Performance and financial highlights
In total assets
In assets under management
In assets under management of ESG and sustainability-linked products
Invested in non-profit and community investment initiatives
How we’re doing good for our Members, our people, communities, and the planet
Enhancing digital experience
Meeting Members where they are, with improved online and mobile banking experiences.
Rewarding businesses
Helping entrepreneurs grow successful businesses that also have a positive impact.
Building financial confidence
Empowering Members with financial confidence by providing holistic and tailored advice.
Certified Living Wage Employer
Paying a living wage is an investment in our employees’ – and Meridian’s – well-being.
Inclusive workspaces
Our workforce reflects the communities we serve, creating a vibrant ecosystem where everyone thrives.
Great employee experiences
We offer employees a comprehensive package that considers their financial, mental, and physical well-being.
The Reframe Program
Reframe helps people facing economic barriers acquire skills and work experience for employment in the trades industry.
Scholarship program
The Sean Jackson Scholarship awards students making an impact in their communities. Maryam Al-Sabawi, the 2024 recipient, combats Islamophobia through education and advocacy.
Community grants and sponsorship
Breaking Bread Retreats serves racialized and marginalized community members who are looking to improve their financial knowledge and confidence.
Climate commitment
As part of our goal to be a local climate leader in financial services, in 2024, Meridian held $448 million in total assets under management of products linked to ESG and sustainability.
Sustainable investing
All Meridian advisors are certified Responsible Investment Specialists. We can help you invest in companies that act sustainably, are socially responsible, and have excellent business ethics.
Environmental financing
Specialized financing solutions for businesses with climate mitigation, climate adaptation, climate transition, or other green project financing needs.
You said it
“When I moved to Canada five years ago, I didn’t even bother walking into any of the big banks. I went to the Meridian Kipling branch and told them I didn’t have a single account in Canada, but that was no problem – they helped me become a Member on the spot. Now I do all my day-to-day banking with Meridian and it’s easy and hassle free.”
Sayan G.
Member since 2020
Around here, banking is different
We’re committed to being not just a financial institution, but a partner that genuinely cares about its Members and their communities.