Making an impact, where it matters most

[Man with full beard stands in front of an audience, behind a podium that says “Barrie” on the front. Behind him, are posters for Reframe, the City of Barrie, and Community Builders.]

[Upbeat, instrumental music plays]

[New scene: Two men and a woman, casually dressed, wearing work boots, follow a man in a suit up three stairs and into a trailer that looks like it is under construction, with plywood exterior.]

[New scene: Man in suit turns towards camera, smiling. Words appear on screen: ALEX NUTTALL, Mayor of Barrie, Ontario. Alex speaks.]

Today, we are announcing that the City of Barrie is joining Meridian Credit Union…

[Alex leads woman and two men, appearing to give a tour outside more plywood-clad trailers.]

supporting the Reframe program and Community Builders…

[Close up of Alex, speaking at a podium with a CTV microphone pointed at him.]

with $250,000…

[Audience members, clapping. Then Alex speaks to the camera, hands folded together.]

matching that incredible contribution…

[Two women in business casual clothing stand speaking to two men, one in a suit and the other in a sweatshirt and jeans.]

by Meridian Credit Union.

[Woman with brown hair and a red blazer speaks to camera. Words appear on screen: SARAH SASO, Vice President, ESG & Social Impact, Meridian Credit Union.]

Reframe is Meridian’s skilled trade construction program…

[Man stands on step stool in empty, newly constructed room, wearing work boots and clothing. He leans back slightly, painting the edge of the ceiling. Another man, wearing similar clothing and a toque, steps backwards, rolling the ceiling with paint.]

and it’s centred on helping…

[Man in orange sweatshirt leans over, focussing on the wiring in the wall.]

those facing economic barriers…

[A man with a long braid and a tan vest sits talking to a diverse group of men in work clothes. They stand, listening to him, surrounded by the trailers under construction.]

get access to education, a skilled trade…

[Close up of two Black men, speaking with the man in the tan vest. They appear engaged and interested.]

and a career in skilled trades.

[Sarah speaks to camera. Words on screen: SARAH SASO, Vice President, ESG & Social Impact, Meridian Credit Union.]

So, it’s a holistic approach to helping the whole person…

[Man continues to paint the ceiling of room in the interior of the trailer. Camera pans left, outside the structure, revealing the plywood exterior.]

to improve their economic outcome.

[Man with the long braid and tan vest now speaks to the camera. Words appear: SEBASTIAN CLOVIS, Owner at Clovis Construction Management, Television Personality.]

The reason why we call this program Reframe is because, in building…

[Sebastian sits on elevated, unfinished wooden floor and shakes the hands of the men he was speaking to earlier.]

and I think in so many things in life, it’s about…

[Close up of Sebastian speaking at microphone.]

looking at the problem from different perspectives.

[Pulled out view of Sebastian speaking, so we can now see the audience listening to him.]

It really is just an opportunity…

[Sebastian speaks to camera.]

for a creative solution, and here…

[Close, side view of Alex, speaking to Sebastian and the man with the full beard.]

what Meridian is doing, is coming up with a creative solution...

[Side view of a group of people smiling for a photo. In the front row, Sebastian smiles beside another man with grey hair. On his other side, the man with the full beard in a Community Builders shirt and a name tag that reads Brandon Day, smiles beside a woman with long straight hair and a brown sweater.]

[Sebastian speaks to camera.]

to a problem that affects not just the city…

[Camera pans to show large wall mural that reads: BUILDING with PURPOSE.]

not just the province, but the whole country.

[Man with full beard and grey beanie speaks directly to camera. Words appear: BRANDON DAY, Founder & CEO, Community Builders.]

Meridian’s really leading the way with investments, the city following.

[Close shot of Brandon speaking at the podium, followed by a wide shot, that shows an audience listening to him speak.]

We’re humbled to have our work recognized.

[Close shot of a woman with blonde hair in the audience listening.]

The need for affordable housing…

[Close up of a roller brush rolling in white paint.]

the need for skilled trades training…

[Man with short, dark hair, medium skin tone in an orange sweatshirt reaches his fingers into empty light sockets, as if preparing to do the wiring for them.]

[Brandon speaks to camera.]

and people are investing in that, and we’re actually seeing incredible outcomes…

[Close up of Sebastian, who appears to be explaining something, hand raised, to someone off camera.]

It’s changing lives.

[A woman’s voice speaks over a close up of three Black men speaking in a circle. One of them, wearing glasses, smiles as he speaks.]

One of our key roles is to help all people…

[A woman with long, straight hair in a brown sweater speaks to the camera. Words appear: JAY-ANN GILFOY, President and CEO, Meridian Credit Union.]

be successful. So we’ve put housing…

[Close up of housing blueprints.]

employment…

[Camera pans to show elevated trailers, mid-construction, as a man in work boots walks to join others.]

and helping people who potentially…

[Jay-Ann speaks to camera.]

had a hard time finding work, together…

[Close shot of Jay-Ann speaking at the podium, followed by a wider shot. Next, a shot of a diverse audience smiling and applauding.]

to create a program that helps everybody.

[Sarah Saso speaks to camera. Words appear on screen: SARAH SASO, Vice President, ESG & Social Impact, Meridian Credit Union.]

Many of this housing is going to be put on flatbed trucks and sent to communities, like First Nations communities, or…

[Close up of wooden frame of a structure. Alex Nuttall steps down out of trailer holding a coffee, speaking to the three people waiting for him.]

homeless veterans, or projects for affordable housing right here in this community.

[Close up of Alex speaking with a small group of people.]

[A woman with blonde hair in a ponytail, wearing a Community Builders shirt, speaks to the camera. Words appear: CARA SWAN, Community Builders Trainee.]

Having the opportunity to have somebody come in from Meridian and speak to us about…

[Close up of Cara nodding, while speaking to someone. Then, standing in a group, Cara leans towards Alex Nuttall, smiling and speaking as she shakes his hand.]

how we can structure our finances going forward has really been helpful.

[Cara speaks to camera.]

I definitely feel that the program has…

[Cara speaks at podium to an audience.]

brought out my confidence, grown that confidence.

[Close up of Cara speaking.]

Not only with skills, but…

[A diverse group of program trainees, including Cara, stand with Alex Nuttall and Brandon Day, posing for a photograph.]

a mental and physical aspect.

[From behind, camera follows trainee as he reaches to paint a ceiling.]

[Brandon speaks to camera. Words on screen: BRANDON DAY, Founder & CEO, Community Builders.]

When everyone has access to a job, when everyone has access to home, and when everyone has support…

[Camera pans as Alex Nuttall talks to small group standing around him, including Sebastian and a tall man with a baseball cap and safety goggles on his head.]

they’re so much more likely to stay…

[Larger group poses for photo, including Brandon, Sebastian, Jay-Ann, Sarah, and some of the program trainees.]

employed, stay housed and stay healthy. And so…

[Brandon speaks to camera.]

Yeah, we can’t say enough about the amazing people that are…

[Close up of Brandon at podium, smiling while he speaks.]

coming along to join us…

[Diverse audience applauding.]

in this journey.

[Group of program leaders and trainees, alongside Meridian representatives. All have their hands in, then lift them in a cheer.]

Hooting, in response.